The user life cycle can be divided into the following steps: user acquisition - user activation - user retention - user conversion. The length of the user life cycle can executive list directly affect the sales of products and the market competitiveness of brands. The longer the user life cycle is, and the longer the time, the competitiveness will gradually executive list become prominent. For the e-commerce industry, its user life cycle can be divided into 6 stages, namely potential - new birth - effective - active - sleeping - death: Potential users.
The first stage of the user life cycle is potential users, and potential users are target groups that meet product positioning and have purchasing power; New executive list users: In the second stage, when a potential user makes the first purchase, it can be regarded as a new user; Valid users: The third stage of the user life cycle is valid users. In short, valid executive list users are users who repurchase products. Because the e-commerce industry wants to improve performance, the key lies in the conversion of users from the first consumption to the second consumption; Active users (loyal users): This part of the population can be said to be consumers who have a strong sense of identity with the product.
Sleeping users: Sleeping users need us to effectively activate and wake up through operational means to avoid forgetting our products executive list and services over time; Dead users: The last life cycle of a user is a dead user. At this stage, we basically don’t need to spend any more energy to wake up and maintain, which can save costs or simply give executive list up. For the education industry, the user life cycle can be roughly divided into four stages: potential users - contract users - contract renewal users - contract cancellation users: Potential users.